123 begins...

The long awaited answer to the East End concept store has arrived.

 Hello 123.

Seducible and (don’t panic) subtly sustainable, we stock John Galliano’s ones to watch (Alice palmer); Prince Philips worst anarchist nightmare (Carrie Reichardt) and eco warriors unite and orgasm over: Ada Zanditon.

Forget newspaper dresses made from yesterday’s big issue, and that itch we all want to scratch (hemp clothing), we are only the BEST OF LONDON.

The St Paul’s of the east-end,123’s surrounding bethnal green road was damaged beyond repair during the 1940-45’s air raids, leaving our four story Victorian store to be the one of the only buildings to stand erect,  subsequently resulting in the rumour that this was Elton Johns inspirations for the hit “I’m still standing”.

Creator of the infamous “pick ‘n’ mix” sale, mother to the “scout hut” and Tea lady to our new “bunker café” we have more to offer than the previous gun-manufacturing owners. 

We do it all.

Be it Vintage and high-end clothing, a Mad hatter tea pot or a little bit of “Fuck the State” on a plate, we even go as far as stocking dresses that react with sound, water and sun.

Yes 123!